When it comes to cynicism, sports fans probably rank somewhere between politicians and mob lawyers. They complain that players are only in sports for the money, that ticket prices amount to robbery and that everybody cheats. And yet, they flock to games, idolize their favorite players and become distraught when their heroes are suddenly revealed to be anything but.
This contradiction between hardened and hopeful--the desperate desire for role models to emerge from the primordial ooze of sports--explains the widespread dismay at news that track and field heroine Marion Jones had admitted to taking steroids. The one-time icon who graced the covers of both Sports Illustrated and Vogue admitted to lying to federal prosecutors about her anabolic intake and returned her three gold and two bronze medals earned at the 2000 Sydney Olympic Games. The shock waves following her announcement have been profound, even among the grizzled breed known as sports writers. As Ron Rapoport wrote in the Los Angeles Times, Jones, armed with her beauty, skills, and hypnotic smile, "was all but inescapable as the symbol of the possibilities, and the joy, that could flow from a life devoted to sport."
At an October 5 press conference both tragic and riveting a devastated Jones apologized to her fans through a mask of tears. The looming jail time forced her to speak. Returning her medals was not imposed by the federal government but demanded by United States Anti-Doping Agency.
For Jones, the regret, the public humiliation and the possible time in prison are hers to bear alone. This should not be the case. Fault also lies with a system that both elevates and debases sporting superstars, turning them into something not quite human. Star athletes have become corporations with legs: branded with logos and slogans, and supporting an entire apparatus of advisers and hangers-on. Jones became a one-woman multinational corporation after her 2000 Olympic triumph: the feet of Nike, the face of Oakley Sunglasses, the wrist of TAG Heuer watches.
All the riches and glory hinged on her ability to shine in Sydney. Jones and her team knew what it would mean if she performed the impossible at the 2000 games and won five gold medals, how it would enshrine her as an immortal of the sport. The tragedy is that even if she hadn't taken steroids, Jones could still have succeeded mightily. Her fall should not be hers alone. It's an indictment of every "employee" of Marion Jones, Inc., every Olympic overseer who basked in her glory, every corporate sponsor who made her its brand. As steroids entered her orbit and the federal government loomed, they reacted with either benign neglect or malignant intent. They all deserve to shoulder some of this weight.
In a world in which the possibility of escaping poverty--whether it's baseball in the Dominican Republic, basketball in Eastern Europe or football in the Florida Panhandle--is a major motive for many athletes to turn professional, the drive to succeed is rarely fraught will moral conundrums. Success means money, not only for you but also for the "employees" of you, the corporation. You win or everyone loses. As Ricky Bobby says in the film Talladega Nights, "If you ain't first, you're last."
A multibillion-dollar sports empire has been built on this ethically flimsy foundation, creating unexpected platforms for sanctimony from the likes of Peter Ueberroth, the chairman of the US Olympic Commitee, who demanded that Jones return her medals.
But what keeps the Ueberroths, the Bud Seligs up at night is the thought that it is all built on a house of anabolic cards: on the ability of athletes to evolve on fast-forward and continue their ability to amaze. As a baseball player once told me, the problem with the debate on performance-enhancing drugs is that "punishment is an individual issue but distribution is a team issue."
Marion Jones should not spend one minute in prison for lying to the feds, and that's not just because President Bush and Scooter Libby have given us precedent to believe that such punishments might be "unduly harsh." She was lying to protect Marion Jones, Inc. She was lying to protect Ueberroth's Olympic ideal, which in the twenty-first century has become little more than a frenzy of greed and graft in pursuit of gold.
Marion Jones should be granted amnesty on the grounds that the entire system sets athletes up for failure. As fans and followers of sport, it's time to drop the Pollyanna act and the hero worship. It's time to stop demanding the super human and start letting the guardians of sport know that anyone who benefits from an athlete's rise to the top should also accompany their fall from grace.
Sports athletes are pressured to use “performance enhancing drugs” to win victories at events such as the US Olympics and championship events to become the faces of brand corporations and make them rich. When athletes are discovered using anabolic steroids they are shamed and humiliated. The public focuses their attention on the athlete itself, instead of looking at the bigger picture. No one thinks for just one second who else could have been involved. The athlete isn’t completely innocent but neither are the massive corporations, the sports system, and the chairmen like Peter Ueberroth.
Athletes like Marion Jones and Barry Bonds were once honored, praised, and admired. They became legends who could perform the impossible. Fans watched excitedly as their idols performed and fell into awe when they won events that were once impossible to beat. No fan of theirs suspected anything wrong of their favorite athletes. This was until Marion Jones failed to show up for a mandatory drug test. This small, but important task cost the trust, and admiration that fans had built up for her. They began to wonder why she hadn’t attended and if she had lied all these years about being drug free. Marion Jones tried to reassure the public that she never used drugs by hiring Johnnie Cochran as her lawyer and dedicating a chapter in her autobiography, Marion Jones, Life in the fast lane, and declaring that she was against performance enhancing drugs. But in the end the truth was revealed nationally and every fan became devastated.
Although Marion Jones is guilty for taking anabolic steroids, others were responsible just as much as she was. After Marion Jones won five gold medals at the 2000 Summer Olympics in Sydney, Australia she became a world wide phenomenon. Her triumph and success at the Olympics brought her major deals with corporations like Nike, Oakley, and TAG Heuer. Shouldn’t any of these corporations have to suffer some of the consequences that Jones endured as well? I’m sure that that they knew all along about her steroid use and were awaiting for her victorious win at the 2000 Olympics. Her gold medals would help sell their products and would make millions nationally. And of course Jones would end up taking part in the sales.
Part of the reason that Marion Jones lied about her anabolic steroid use is that she was protecting Peter Ueberroth’s Olympic ideal. Peter Ueberroth is an example of a greedy corporation. Marion Jone’s win became Peter’s win as well. He benefited from her glorious victory just as much as everyone else. No other track star had performed so well and left with such praise. How could he not enjoy all the success and attention he received that very day she won her gold medals? And than to turn around and demand her to return her prized gold medals was an act of hypocrisy.
Many of her fans must have felt heart broken or angered by Marion Jones decisions in taking anabolic steroids and lying about it. Most fans feel that Jones is solely responsible for her actions, but they fail to recognize the people behind this. She isn’t fully innocent, but to revoke her gold medals wasn’t fair or justifiable. She deserves a punishment for giving in to pressure to win the impossible without hard work and training like the others but so does the other corporations who promised her millions in return for appearing in their ads and the chairmen of the Olympics.
Although Marion Jones was responsible for her own actions and is fully entitled for punishment because she lied about her anabolic steroid use and because she willingly took the drugs, she is not the main culprit. The major corporations that turned her victory into millions of dollars are partly responsible for this occurrence and deserve part of the punishment just as much as she does. Not only should the corporations suffer part of the blame but also the chairmen of the Olympics, Peter Ueberroth. Ueberroth is mainly responsible because he knew well of her anabolic steroid use and was using her glorious win at the 2000 Olympics for attention and acclaim. In conclusion there isn’t one single culprit, but many all bundled up in a ball of lies and guilt.
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Dave Zirin is the author of the book: "Welcome to the Terrordome: The Pain, Politics and Promise of Sports" (Haymarket). You can receive his column Edge of Sports, every week by going to dave@edgeofsports.com.
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